All the stories

Global loyalty consultancy.

Retention specialists.

Growth partners.

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We help brands and loyalty tech businesses build deeper, more profitable customer relationships — powered by strategy, creativity, and commercial focus.

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All The Stories is a global loyalty and retention consultancy — helping brands and loyalty technology businesses transform customer relationships into commercial growth.

Founded in 2021 by Carmen Garcia, our network of senior consultants spans the UK, Middle East, APAC, USA, and Europe, combining deep market understanding with hands-on delivery.

We specialise in building loyalty strategies that drive measurable impact — from customer engagement and CRM transformation to global program launches and partner sales acceleration.

We partner with brands, landlords, and tech innovators to deliver strategies that connect, convert, and endure. Our approach blends commercial intelligence, creativity, and executional rigour — bridging the gap between strategy and results.

Whether we’re designing a global loyalty framework, managing complex program rollouts, or representing loyalty platforms in new markets, we deliver sharp, actionable strategies that perform.

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Trusted by the world’s most influential brands.

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Our consultants have led loyalty, CRM, and growth strategies for:
American Express, Visa, Mastercard, Avios, Virgin, Lloyds Bank, Meta, Farfetch, Prada Group, Coach, Jimmy Choo, Sweaty Betty, Decathlon, Cadogan Estates, New West End Company, and prestige beauty houses under Puig Group — including Paco Rabanne, Dolce & Gabbana Beauty, Charlotte Tilbury, Louboutin Beauty, Nina Ricci, and Byredo and others.

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