Carmen Garcia

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Carmen's background ranges from luxury retail, loyalty strategy, CRM and commercial consulting. She has worked with global brands, fast-moving retail businesses and some of the most prominent retail destinations in the UK and Europe. A known figure in the loyalty and retention sector, she has spoken at some of the industries most prominent events, including Loyalty Connect Global Middle East, and Loyalty Summit Copenhagen, sharing her expertise. 

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She specialises in helping organisations:

• understand the true value of their customers

• design retention strategies that make commercial sense

• launch loyalty programmes that customers actually engage with

• and turn CRM data into decisions, not dashboards

She works closely with senior teams and boards, often in fractional leadership roles, and stays involved from strategy through to execution.

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