Meet our Founder & CEO

Carmen Garcia

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Carmen graduated from King’s College London in 2012 with a degree in Philosophy and Hispanic Studies. However, she went straight into the CRM world — helping enterprise companies uncover CRM solutions that drove conversions. She quickly understood what was holding brands back and understanding how to improve their growth stories, by maximising client and customer potential.

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Armed with a sharp commercial lens, a deep understanding of sales and client service, brand identity and a flair for innovative but grounded strategy, Carmen has consistently helped teams break through barriers and reach new heights with their customers and members.

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A recognised leader in the global loyalty arena, Carmen brings sharp insight and future-focused thinking to the stage at top-tier industry events. Including panel discussions at Loyalty Connect Middle East 2024 and Loyalty Summit CXM in Copenhagen, shaping conversations on the evolution of customer loyalty, loyalty and luxury, and key future loyalty trends.

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From high-stakes boardrooms to on-the-ground team sessions, she brings both a helicopter view strategy and a hands-on, practical approach to solving problems.

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Whether it’s rethinking revenue growth strategy, redesigning a loyalty program, or helping a marketing team find its narrative to foster deeper customer or member relationships — Carmen delivers tailored consulting that drives real, measurable change.

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